Assessor Resource
DEFPA005
Develop and implement media plans
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to Public Affairs Officers within Defence who are involved in the development, implementation and evaluation of media plans as a workplace responsibility, but is applicable to all individuals who work in this field.
The unit requires the application of high level, fully independent, complex judgements with a detailed knowledge of the Defence organisation. It requires analysis of complex data and the production of documents detailing the required outcomes of specialised functions in the public affairs context. All activities are carried out in accordance with relevant organisational policy and procedures.
This unit covers the competency required to develop and implement media plans.
It includes defining the media requirements, selecting and scheduling the appropriate media and evaluating the planned outcomes.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.
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